Disney has created a new Facebook app that will let users buy tickets to see Toy Story 3 right on the site, while also inviting their friends along. The application is called Disney Tickets Together and is a brilliant example of social media synergy.
The app, which works in partnership with ticket-buying websites like Fandango.com, lets users pre-order tickets for the show and then invite others to join them. Users can also post what showing they are going to on their Facebook news feed.
This is the type of campaign that is a perfect fit for social media. Not only does the ability to buy tickets without leaving Facebook make impulse ticket buys more likely, but the social aspect makes group planning that much easier.
The nice thing about the Facebook app is that you can view what types of theaters are showing the film in your area (meaning 3D, stadium seating, IMAX 3D, etc.) and you can also invite along non-Facebook friends by entering in their e-mail address.
Tickets aren’t available for pre-order at all theaters but many more will be added next week.
Source: Christina Warren of Mashable
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