Apparently FarmVille meets Oregon Trail is a winning combination — Zynga’s FrontierVille game has reached five million active daily players on Facebook in less than two weeks.
FrontierVille launched on June 9 as a sort of spin-off to FarmVille, though it was developed by Zynga’s Baltimore studio — a different one than the one responsible for FarmVille. In fact, its lead designer is an esteemed strategy game designer known for his work on Civilization and Rise of Nations, according to VentureBeat.
The game adds some features and levels of complexity that its predecessor doesn’t have, such as the ability to control multiple avatars — an entire family.
The game’s huge initial growth is due in part to the way the game encourages players to invite their friends. When I signed up for the game, I was prompted to invite my Facebook friends three times in my first five minutes of play. Given the association with FarmVille (which has more than 200 million active users), it’s not a surprise that FrontierVille has spread quickly.
Note that Zynga says that five million is the number of “daily active” users, however. That’s not the same as the probably higher number of people who’ve at least signed up to begin with.
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